The Conservation and Recreation Campaign, a project of Environment Massachusetts, is dedicated to ensuring that every citizen of the cities, suburbs, and rural towns of Massachusetts has access to affordable, clean, and well-managed public land.

The Campaign began with market research to determine how the people of Massachusetts use our parks and open lands and what we are willing to pay to support them. We will also:

• Identify the most innovative and effective public financing mechanisms for funding the management of public land;
• Work with the legislature and the Governor to broaden our understanding of the challenges facing managers of public lands and to identify the most cost-effective ways to correct problems;
• Recruit support from the private sector;
• Define measurable goals that are aligned with the desires and expectations of the general public;
• Work to expand the network of advocates and activists for our public lands.

Frank Gorke, Director

Frank Gorke is the director of Environment Massachusetts. He directs statewide campaigns including efforts to clean up dirty sources of electricity, promote clean and renewable power, and protect and reinvest in the Commonwealth's forests, parks and beaches.  He recently spearheaded Environment Massachusetts' successful effort to set improved efficiency standards. He is currently working to reduce global warming pollution from power plants in Massachusetts and to improve policies that spur the development of cleaner energy sources such as solar and wind power. Frank also served as coordinator of the New England Climate Coalition from 2003 to 2007.  He began his public interest career with Green Corps, the field school for environmental organizing, and began directing Environment Massachusetts after working with the Toxics Action Center in Connecticut and MASSPIRG in Boston . He graduated with honors from Harvard College in 1999.